Discovering Your Company's Voice One of the greatest joys I find is helping a startup company discover their voice. My background is in marketing. I love taking a client step by step through the process of identifying their target audience, the psychology and buying behaviors of that target market and cater a video that best speaks to that audience.   Biggest Mistake Your Company Can Make Many companies make the mistake of hiring a production company only for their production talents. A beautiful looking video will only go so far, compared to a video that combines production quality, a strong...

Moth to Flame makes a lot of crowdfunding campaigns for startups. It is fun to be able to think outside of the box and figure out what is the best way to get at people’s hearts and most importantly, their purse strings. What makes us different from all other production companies is that we don’t simply make whatever video a client wants. We make sure that it coordinates with their overall strategy. We even provide consulting services for the running of the campaign itself, for example marketing ideas, marketing strategy, and overall campaign design. In fact, we ran our own…

One of Moth to Flame’s favorite things to do is create content for startups. Why? When you are a startup, most companies want to stand out and be different. That is exactly what we strive to do at Moth to Flame, be raw, unique, and edgy. The most common request we get from our startup clients, in regards to their crowdfunding campaign or commercial is… we want to go viral. We have helped many Austin companies raise over $200K worth of funding. Some products are definitely challenging, but we are not afraid to make fun of ourselves. Some of our…