Our Journal

Day before Thanksgiving   I am sitting at the Austin airport as I write this, about to leave for Colorado to visit my brother in Denver for Thanksgiving. While I am waiting, I’m busily trying to write posts and generate buzz about our Academy qualified film, My Heart – Ya Albi. Academy qualified. It doesn’t seem real. I remember a few years ago watching the Academy nominated films in the movie theater and thinking that my filmmaking was still a long way from the caliber of those films. Yet, here I am in the airport in 2017, only a few...

Great Commercial = Strong Story with Unique Voice We love commercials, branding videos, and marketing media with strong stories – stories that celebrate a company’s unique voice and culture. Too often do we see videos by companies trying to be what they are not because they think it is what people expect of them. Our company has made plenty of those videos unfortunately (gotta pay the bills!). We understand that making a video can be a large investment for a company and so it is difficult to take risks. But, choosing to only do what has worked for other companies in...

Discovering Your Company's Voice One of the greatest joys I find is helping a startup company discover their voice. My background is in marketing. I love taking a client step by step through the process of identifying their target audience, the psychology and buying behaviors of that target market and cater a video that best speaks to that audience.   Biggest Mistake Your Company Can Make Many companies make the mistake of hiring a production company only for their production talents. A beautiful looking video will only go so far, compared to a video that combines production quality, a strong...

Becoming Aya in My Heart Playing Aya in My Heart – Ya Albi was a pivotal role for me. Part of the joy of being an actor is exploring the depths of another being, creating a life and making it real…hoping to do service to the story and writing. It is a joy to do this even when it is difficult. Becoming Aya was difficult. Not only because she is so far removed from me, but also because it was personal and the subject matter important. Personal Ties to My Heart I am part Syrian. Since this war has started…

I am the proud daughter of an immigrant. I am the proud daughter of a veteran. I am a product of both love and war. Not only do I carry the hopes and dreams of both my parents, but most likely, just like you, I am an American Dream.  Perhaps, we don't share the same religious or political views. I'm very much ok with that and so grateful to live in a country that allows us all to freely voice our different opinions and beliefs.Today, however, I would like to "take the liberty" to speak to you on a universal...

Dear Universe,   I want an Oscar (SO MUCH) – the elusive golden statue that appears in most filmmakers’ dreams, a symbol that validates all the blood, sweat, and tears, and one of the highest honors a filmmaker can hope to achieve. Once, this goal seemed barely obtainable, but now “My Heart – Ya Albi” is one of the 160+ Oscar qualified live action short films contending for a spot on the “Short List” for a 2018 Oscar nomination.   My Heart - Ya Albi is an Oscar qualified live action short film I am so thankful that we have...

Working with the right composer is crucial to any film. Music helps to strengthen the flow and emotional pacing in a film in combination with the visual elements. We experience the world with all of our senses and when we are able to appeal to as many of these senses in one comprehensive experience, the audience feels it. It is Cinematic Magic. If you haven't had a chance to hear it, here is a peek: YA ALBI SOUNDTRACK       One of the composers we have had the great pleasure to work with is composer, Steffen Schmidt.   Steffen...

On set, you get to meet, bond, and work with the most incredible people. One of these people that I had the pleasure to work and become friends with is Trish Hooper. It is with great sadness that Trish Hooper passed away recently, but I am ever grateful for the brief time I had to know her.   How I Met Trish Hooper I met Trish at the Hill Country Film Festival this year (2017). I was there with my co-producer, Adam Duncan, representing our film “Ya Albi.” At the end of the screening, while doing a Q&A, a very…

Shakespeare on the Range   The inspiration for Shakespeare on the Range hit me in the form of a Facebook video. One typical morning, while I ate my breakfast and looked at the daily newsfeed for Facebook, I saw a short documentary about a group of prisoners putting on a Shakespearean play. I sat there, instantly mesmerized. Here was a group of people who I normally would consider “out of mind out of sight” members of society and they were right in front of me being completely free, open, and authentic. Despite some less than stellar acting performances, the joy on…

Moth to Flame Creative Successful Austin Productions At Moth to Flame, we enjoy the opportunity to film in Austin, Texas. Check out the following productions that took place in Austin. The Earth Below Shot Put Funemployment The Earth Below This film took a total of 4 days to film in Austin, Texas. The primary location involved the director's friend's apartment, the Austin City Hall, and an Art Gallery. The difficulty of filming this short film involved cheating a high budget science fiction look with a very micro budget. We accomplished this by utilizing the buy and return strategy. The wardrobe,...